How mSay Can Help App Developers

Posted in Resources by Austin

Today we’re launching our in-app voice feedback service that lets app developers ask users what they think and feel directly in their apps. With the push of a button, a user can “talk” to the app and Saygent figures out what they say and how they say it so app developers know what to do next. We’re incredibly excited about mSay at Saygent, not just as creators, but as consumers. There are use cases everywhere, and as advocates of in-the-moment, raw, vocal feedback, we want to tell app developers what’s on our minds, in our own words.

Here are just a few of the places we’d like to see our button, so we can speak our minds and make our favorite apps even more awesome.

In shopping apps

It’s especially important for the app developers to know when a user is dropping out of the funnel. If they find the checkout process frustrating, or they can’t find what they’re looking for, these metrics tell the developers what to improve, especially when combined with the user’s voice. Users who have completed the checkout process provide feedback just as valuable, but if you don’t give them a very simple way to speak their mind, they’re done and on their way.

Shopping app developers are missing out on the voices of their greatest advocates, by letting them simply walk away when they’re done. Our analysis can tell these apps where shoppers are leaving, why shoppers are completing the experience, and how they feel about the experience both in part and as a whole.

In communications apps

TweetDeck and Yammer, are very personal examples, as we use these every day. In the case of Yammer, I use both the mobile and web versions all the time, and I often find features in the mobile version are lacking compared to the web app. This is natural in mobile, as developers must devote the limited screen space to the most important navigation paths and actions.

If they used mSay, they could find out how many users want a given feature, and where in the app they want it. Saygent’s analysis engine can tell app developers how many people are itching for that feature, and how passionately they feel about it.

Gaming is another interesting place where mSay can work well. Here are a few thoughts on that.

Mobile developers need to know which users are staying, which users are leaving, and why. Traditional feedback isn’t going to cut it; typing out your thoughts to a company on a keyboard is bad enough, let alone typing it on a phone. Even when developers do get this feedback, it’s a pain to sort through it and make decisions on the direction of the app and the priority of desired changes.

mSay allows app developers to get the feedback they need, where they need it, and come out leaps and bounds ahead of their competitors by listening to their users in ways that only mSay offers. By embedding an easy-to-use feedback button, and harnessing the power of Saygent’s analysis, app developers can effortlessly sort through mountains of feedback and hear exactly what their users think and feel.

Check out our demo app in Google Play.